Magic Quadrant for Customer Data Platforms

Customer data platforms are rapidly evolving from marketing tools into strategic enterprise infrastructure. This whitepaper explores how modern CDPs unify customer data across channels, enhance governance, and power personalised, real-time engagement at every stage of the customer lifecycle.

It breaks down mandatory capabilities — from data collection and identity resolution to activation and analytics — while highlighting emerging trends like warehouse-native architectures, privacy-centric design, and AI-driven orchestration.

You’ll also gain a clear view of the 2025 CDP vendor landscape, strengths, cautions, and what differentiates true leaders.

Download the full report to guide your CDP strategy with confidence.

7329-EN-Magic Quadrant for Customer Data Platforms

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