Dunelm has been one of the UK’s standout retail success stories in recent years, growing to 184 stores nationwide and delighting customers with a diversified homeware offering.

Whilst making significant progress, its checkout experience was dated and the team lacked a single view of shoppers across ecommerce and retail stores.

The question they asked? “How do we increase conversion and provide a better experience for our customers while making sure they feel safe at the same time?”

Read the newly released story to find out how they did it.