AI is transforming customer experience by fueling hyper-personalization and redefining how brands connect with audiences. Adobe’s latest research shows 50% of consumers say promotions have just two to five seconds to capture their attention, and a quarter cite AI-powered platforms as their top research tool.

While customers are growing more accepting of AI, they still have boundaries. Brands must rethink how they maintain visibility and deliver meaningful, authentic experiences that are AI-powered and conversational.

Join our digital event to hear Adobe experts share top AI and customer experience trends for 2026, and discover how Virgin Atlantic is taking personalized customer experience to new heights.

You’ll learn:

• What Adobe’s latest research reveals about consumer preferences and comfort with AI — and what it means for the future of customer experiences.
• How Virgin Atlantic is leveraging AI to deliver hyper-personalized experiences that feel human, authentic, and trust-driven.
• Proven strategies to use AI for delivering relevant, conversational experiences that drive loyalty and seamless interactions.